UI/UX Design
Research-driven design that turns complex problems into intuitive experiences.
Great software starts with great design. We combine user research, interaction design, and visual craft to create interfaces that are not only beautiful but genuinely easy to use. Every pixel serves a purpose.
Quick Overview
Timeline
2-14 weeks
Starting At
$3,000
Capabilities
12 core capabilities
Engagement
Free consultation
Overview
What We Do & Why It Matters
Design is not decoration, it is problem solving. We treat every pixel, every label, every transition as a decision that either helps a user get to their goal or gets in their way. Our team has spent years shipping product design for founders launching an MVP, growth-stage teams redesigning a confusing flagship product, and enterprises consolidating a decade of inconsistent UI into a coherent design system. The craft is the same at every scale, the difference is where we apply the most rigor.
We work almost entirely in Figma, because it is the most productive collaboration tool in the industry right now and your engineers, product managers, and stakeholders can all live inside the same file without paying for seats they never use. Our Figma files use auto-layout on every frame, named variables for color, spacing, typography, and radius, component variants and properties for every repeated pattern, and interactive prototypes that make it feel like software before we have written any code.
Research is the unglamorous work that separates real product design from art-directing a dashboard. Every engagement starts with a research sprint: five to eight one-on-one user interviews, a heuristic walkthrough of your current product, a competitive teardown of three to five direct and adjacent competitors, and a stakeholder alignment workshop to surface unstated assumptions. We deliver a written research memo and a synthesis wall in FigJam before the first pixel gets pushed, and that discipline is why our designs ship and perform.
We build design systems, not one-off screens. Even on a single-feature engagement we leave you with tokens, typography scales, spacing scales, icon conventions, and documented component patterns, so the next designer on your team extends the work instead of reinventing it. For design system engagements specifically, we ship a Figma library with component variants, Storybook documentation for the code side, usage guidelines, and a contribution model that keeps the system from rotting once we leave.
Prototyping is how we kill bad ideas cheap. Before engineering writes code, we build clickable prototypes in Figma, test them with five to eight users recruited through Maze, User Interviews, or your own customer list, and iterate until the critical tasks succeed on the first try. This loop typically takes one to two weeks and saves eight to ten weeks of engineering rework downstream. We have killed entire features at this stage when the research showed users did not want what the brief asked for, and those have been some of our highest-ROI engagements.
Accessibility is a baseline, not a bonus. We design to WCAG 2.1 AA by default, which means color contrast ratios that clear the AA threshold, visible and consistent focus states, minimum tap targets of 44 by 44 points, semantic hierarchy that works with screen readers, and motion that respects the prefers-reduced-motion setting. Around one in five of your users has a disability that affects how they use your product, and designing with them in mind tends to make the interface better for everyone.
Developer handoff is where most design engagements fall apart. We prevent that by designing inside the same component model your engineers will implement, annotating every spec with the exact token names and component props used, providing Storybook or Zeroheight documentation, attending the engineering handoff review ourselves, and staying available for questions during the build. When our designs reach production, they look like the Figma, because our Figma was built from day one to be buildable.
Capabilities
What We Deliver
User Research & Discovery
One-on-one user interviews, contextual inquiry, survey design through Typeform or Maze, behavioral analytics review through Hotjar, Fullstory, or PostHog, and synthesis into jobs-to-be-done, journey maps, and research memos that drive design decisions rather than decorate them.
Information Architecture & User Flows
Site maps, task flows, card sorting through Optimal Workshop, and first-draft navigation systems tested with tree-testing before any visual design work begins, so your navigation matches your users' mental models rather than your internal org chart.
Wireframing & Low-Fidelity Prototyping
Fast, sketchy wireframes to explore layout options, evaluate information density, and pressure-test flows before we commit to a visual direction, typically five to fifteen options per key screen reviewed in a working session.
High-Fidelity Visual Design
Polished interface design with a full type scale, color system with light and dark themes, iconography, imagery strategy, and micro-interaction direction, delivered as a browsable Figma file with every screen state covered including empty, loading, error, and success.
Design Systems & Component Libraries
Token-based design systems in Figma with variables for color, spacing, type, and radius, variants and boolean properties on every component, auto-layout everywhere, a published Figma Library for reuse across files, and companion documentation in Storybook or Zeroheight.
Interactive Prototyping
Clickable prototypes in Figma with realistic transitions, conditional logic, and variable state, or higher-fidelity prototypes in Framer or ProtoPie when we need real API data, scroll-linked animation, or native-feeling gesture interactions.
Usability Testing & Iteration
Moderated remote sessions on Zoom with five to eight users per round, unmoderated task testing through Maze or UserTesting, and analysis synthesized into a prioritized list of design changes with severity ratings and before/after mocks.
Accessibility Design & WCAG Audits
WCAG 2.1 AA compliant designs with contrast audits using Stark, focus order reviews, semantic heading structure, screen reader walkthroughs on VoiceOver and NVDA, and optional WCAG 2.2 AAA uplifts for healthcare, government, and education clients.
Motion & Micro-Interactions
Purposeful motion design specified with duration, easing, and trigger, using Figma prototypes for direction, Lottie or Rive for complex animations, and Framer Motion references for developer implementation, always respecting prefers-reduced-motion.
Brand Identity & Visual Language
Logo work, typography selection, color palette development, photography and illustration direction, and brand guidelines delivered as a Figma file plus a PDF brand book, so marketing, product, and partner teams share one source of truth.
Design Ops & Team Enablement
Design system governance models, file organization conventions, component contribution processes, design QA processes on pull requests, and training workshops for internal designers who inherit the system after our engagement ends.
Developer Handoff & Design QA
Annotated Figma specs with exact token names, Storybook reference implementations, attendance at engineering handoff reviews, and a two-week design QA pass during the build where we review the live product against the designs and file tickets ourselves.
Real Results
How We've Helped Businesses Like Yours
A Series B SaaS company had a 62 percent drop-off in their five-step onboarding flow. We ran seven user interviews, identified three specific moments of confusion, redesigned the flow as a three-step progressive disclosure with contextual help, tested the new version with eight users in Maze, and launched it. Drop-off fell to 29 percent in the first month.
A healthcare platform needed to redesign a twelve-field patient intake form that providers were completing on behalf of patients in clinic. We rebuilt it as a four-step wizard with smart defaults, address autocomplete through Google Places, and an autosave bar at the top, cutting average completion time from four minutes and twenty seconds to two minutes and ten seconds.
A B2B analytics startup needed a complete design system to replace eighteen months of inconsistent shipping that was slowing their engineering team down. We delivered a Figma library with 240 components, a published design tokens file, a Storybook implementation on the engineering side, and a contribution model, cutting time to ship a new feature screen from five days to under one day.
A fintech company wanted to redesign their flagship portfolio dashboard, which had a 2.1 out of 5 rating in user feedback. We ran a twelve-person diary study, synthesized into five personas with distinct needs, redesigned the dashboard as a customizable widget system with saved views, and tested it against the existing design in a preference test. The new version won 84 percent of votes and lifted the app store rating to 4.3.
A developer tools company had a technical documentation site that was beautiful but impossible to navigate. We restructured the information architecture through open card sorts with twenty developers, redesigned the navigation into a three-tier model, added inline code examples with live previews, and rebuilt the search experience with Algolia DocSearch, lifting time-on-page by 40 percent.
An e-commerce brand needed a brand identity refresh and a new storefront design to support a premium repositioning. We ran a brand strategy workshop, developed a visual identity including logo, typography, color, and photography direction, and designed a full storefront that the development team built in Next.js, lifting average order value by 18 percent in the first quarter.
A government agency needed to redesign a benefits application form used by two million Americans per year, many on assistive technology. We conducted accessibility-first research with screen reader users and low-vision users, redesigned the form to WCAG 2.2 AA, and ran compliance testing with Deque, reducing accessibility-related support calls by 63 percent.
A mobile gaming company wanted to redesign their in-app store and purchase flow to improve conversion. We mapped the existing flow, identified seven friction points through session recording analysis in Hotjar, redesigned the store with stronger product presentation and fewer taps to purchase, and ran an A/B test against the control, lifting ARPDAU by 14 percent.
A marketplace platform needed a seller dashboard redesign after acquiring a competitor and inheriting their sellers with very different workflows. We ran a joint research sprint with both populations, designed a dashboard with role-based defaults and customizable widgets, and phased the rollout through feature flags to minimize disruption, cutting seller support tickets by 31 percent.
A nonprofit donation platform had a checkout completion rate of 34 percent on mobile. We redesigned the donation flow with Apple Pay and Google Pay as the first option, simplified the form to three fields with smart defaults, and added social proof on the confirmation step, lifting mobile completion rate to 58 percent and recurring donation opt-in by 22 percent.
A logistics platform had an internal ops dashboard so complex that new dispatchers needed six weeks of training. We ran contextual interviews with dispatchers during their actual shifts, redesigned the dashboard with a priority-based layout and keyboard shortcuts for power users, and cut new-hire training time to under two weeks.
A legal-tech company needed to redesign a document review tool that senior partners hated but junior associates had no choice but to use. We interviewed both user groups, redesigned the interface with a faster keyboard-driven review mode for partners and a guided mode for juniors, and saw daily active users from senior partners climb 3x in the first quarter.
Technology
Our Tech Stack
Our Process
How We Work
Discovery & Research Sprint
One to two weeks of structured research: five to eight user interviews, a heuristic audit of the current product, competitive teardown of three to five competitors, and a stakeholder alignment workshop. We deliver a written research memo, a synthesis wall in FigJam, and a prioritized list of design opportunities tied to business outcomes.
Information Architecture & User Flows
Site maps, task flows, and card sorting through Optimal Workshop, pressure-tested with tree testing before we touch visual design. This is where we decide whether the existing navigation needs refinement or a rethink, and we document that decision before committing anyone to a direction.
Wireframes & Low-Fidelity Exploration
Rapid wireframing in Figma at grayscale fidelity to explore five to fifteen layout options per key screen, reviewed in working sessions with your team, then narrowed to two or three finalists that move forward into visual design. This phase takes ideas cheap and kills the wrong ones early.
Visual Design & Design System Build
High-fidelity visual design with a full type scale, color system, iconography, and component library built in Figma from day one as a reusable system with variants, properties, and tokens, so every screen we design also adds to your long-term design foundation.
Interactive Prototyping & Usability Testing
Clickable Figma prototypes with realistic transitions tested with five to eight users per round through Maze or moderated Zoom sessions. We typically run two to three testing rounds on critical flows, iterating the design between each round and measuring task success rate.
Developer Handoff & Design System Documentation
Annotated specs, Storybook reference components, a design system usage guide, and live walk-throughs with the engineering team. We stay available throughout the build for spec questions and design clarifications, and we run a design QA pass against the live product before launch.
Post-Launch Design QA & Iteration
A two to four week design QA pass after launch where we compare the live product to the Figma, file tickets for any drift, review real user behavior against our design hypotheses, and recommend the first round of post-launch iterations.
FAQ
Common Questions
Ready to Get Started?
Let's discuss your ui/ux design project. We'll review your requirements, answer your questions, and provide a clear proposal — no obligation, no pressure.
Projects starting at $3,000 · 2-14 weeks typical timeline